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21世纪商务英语系列教材商务英语听说教程

《21世纪商务英语系列教材商务英语听说教程》是2010年北京大学出版社出版的图书。该书是一本为高等学校全日制本专科生编写的商务英语教材,也可以作为高等学校夜大、函大的听说教材。

出版社: 北京大学出版社;

丛书名: 21世纪商务英语系列教材

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正文语种: 简体中文, 英语

开本: 16

ISBN: 9787301168219

条形码: 9787301168219

尺寸: 25.4 x 18 x 0.8 cm

重量: 200 g

《商务英语听说教程(学生用书)》为上海市教委专项学科建设项目之一“法商外语教学论”中的一个子项目。《商务英语听说教程(学生用书)》共12单元,每单元都涉及一个商务活动主题,其中的听力练习和口语活动均围绕该主题进行。本教材的特色主要表现在以下几个方面:本教材将真实的商务活动与英语教学充分融为一体。将角色扮演和案例学习等体验式学习引入课堂。教学设计严谨,为体验式学习打好基础。

Unit 1 Corporate Culture

Part A Getting Started

Part B Listening Tasks

Listening 1: About Management Worldwide Ltd.

Listening 2: About IKEA

Listening 3: About IKEA (continued)

Listening 4: Briefing on Some Companies' Corporate Culture

Part C Video Clip

Part D Home Listening: The NEW GE Corporate Culture

Unit 2 Interview

Part A Getting Started

Part B Listening Tasks

Listening 1: Dialogue 1

Listening 2: Dialogue 2

Listening 3: Passage-Making a Good Impression

Part C Video Clip

Part D Home Listening: Getting an Interview

Unit 3 Job and Career

Part A Getting Started

Part B Listening Tasks

Listening 1: Why They Like Their Jobs

Listening 2: How They View Their Jobs

Part C Video Clip

Part D Home Listening: What I Like About My Job

Unit 4 Entrepreneurs

Part A Getting Started

Part B Listening Tasks

Listening 1: What Do You Need to Be an Entrepreneur?

Listening 2: Emerging Market PioneerJack Ma

Part C Video Clip

Part D Home Listening: A Radio Interview

Unit 5 Making Arrangements

Part A Getting Started

Part B Listening Tasks

Listening 1: Arranging a Conference

Listening 2: Confirming Conference Arrangements

Listening 3: Arranging for a Business Trip

Part C Video Clip

Part D Home Listening: Asad's Schedule

Unit 6 Business Traveling

Part A Getting Started

Part B Listening Tasks

Listening 1: Security Check; Major Responsibility of a Secretary

Listening 2: Checking in to a Hotel

Listening 3: Attending a Trade Show

Part C Video Clip

Part D Home Listening: Welcoming Visitors

Unit 7 Business Visit and Entertainment

Part A Getting Started

Part B Listening Tasks

Listening 1: Booking Tickets

Listening 2: Arranging a Visit

Listening 3: First Visit

Part C Video Clip

Part D Home Listening: Business Meals and Dining Out

Unit 8 Business Meetings

Part A Getting Started

Part B Listening Tasks

Listening 1: A Meeting on Cutting the Budget

Listening 2: Arrangement of a Sales Conference

Listening 3: A Conference on Carrying out a New Plan

Part C Video Clip

Part D Home Listening: A Meeting on Solving Problems

Unit 9 Presentation

Part A Getting Started

Part B Listening Tasks

Listening 1: Product Presentation

Listening 2: First Day at JPC

Part C Video Clip

Part D Home Listening: Business Knowledge

Unit 10 Business Negotiations

Part A Getting Started

Part B Listening Tasks

Listening 1: Negotiation: Getting Started

Listening 2: Negotiation: Bargaining

Listening 3: Negotiation: Closing the Deal

Part C Video Clip: "I Quit" Position in Negotiations

Part D Home Listening: An Interview: Negotiation Strategy

Unit 11 Advertising and Marketing

Part A Getting Started

Part B Listening Tasks

Listening 1: Analyzing Techniques of Advertising

Listening 2: How McDonald's Revolutionized Marketing 30 Years Ago

Part C Video Clip

Part D Home Listening: Reebok Launches Ad Campaign

Unit 12 Solving Problems

Part A Getting Started

Part B Listening Tasks

Listening 1: Delivery Problem

Listening 2: Settling Claims

Listening 3: Negotiation Tips

Part C Video Clip

Part D Home Listening: Interview with an Negotiation Expert

References

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